AVENIR
LENS
Fashion Photography · Vienna
Scroll to enter
Sofia
Sofia
Sofia Fashion Photographer · Vienna

Seeing the world
through colour
and feeling

My path into photography began in front of the camera. Having worked as a commercial model since 2018, I built a precise and instinctive eye for aesthetics, light, and the visual language of fashion — from the inside out.

"My inspiration is the world as I see it. I express myself through colours that move me emotionally in the moment."

Today I collaborate with international model agencies to create sedcard shoots and fashion editorials, leading full creative direction alongside trusted teams of hair & makeup artists and stylists. Based in Vienna, shooting everywhere.

Vienna · Est. 2025

Selected Work

Portfolio

Editorial
Editorial · 2026
Portrait
Portrait · 2026
Portrait
Portrait · 2026
Campaign
Campaign · 2026
Sedcard
Sedcard · 2026
Editorial
Editorial · 2026
Campaign
Campaign · 2026
Portrait
Portrait · 2026
Editorial
Editorial · 2026
Sedcard
Sedcard · 2026
Editorial
Editorial · 2026
Editorial
Editorial · 2026
Portrait
Portrait · 2026
Portrait
Portrait · 2026
Portrait
Portrait · 2026
Editorial
Editorial · 2026

Book a shoot

Tell me about your project and I'll get back to you within 48 hours.

WORK_FORM
Content Creation

Short-form
visuals that sell.

Wanna boost your brand?

I've got you.

Your product deserves more than a flat lay.
I create cinematic short videos that put your brand in scene — the kind of content that stops the scroll, builds desire, and converts.

From a single hero clip to a full content package — concept, direction, and delivery. Ready-to-post for Instagram, TikTok, and your website.

01
Concept
Moodboard, script, and visual direction tailored to your brand.
02
Production
On-set direction, styling, and cinematography.
03
Editing
Colour grading and cuts optimised for social & web.
04
Delivery
Ready-to-post formats for Instagram, TikTok, and web.

Book a content shoot

Interested? Let's talk about your brand.

CONTENT_FORM
Booking

For Brands

Full-service fashion photography — from concept to final image. I handle everything, or you can book me as photographer only.

Behind the scenes
On-set · HMA coordination included
01Creative DirectionConcept development, mood boarding, and visual strategy built around your story or brand.→
02Model SelectionCurated casting through international model agencies and independent networks.→
03HMA & StylingFull team coordination — hair, makeup, and wardrobe sourced, briefed, and managed on set.→
04PhotographyOn-set direction and shooting with meticulous attention to light, composition, and emotion.→
05Post-ProductionColour grading and retouching to a polished, publication-ready final image.→
06Photography OnlyYou plan, style, and direct — I shoot. Book me as photographer only when you already have everything else covered.→

Let's create
something together

Tell me about your project and I'll get back to you within 48 hours.

BRANDS_FORM
Booking

For Models

Whether you need digitals or a full sedcard shoot — I help you build a portfolio that gets you booked.

01 — Sedcard Shoots

Full Creative Direction Included

Every shoot starts with a personal consultation: I review your current portfolio, identify what's missing, and plan a tailored moodboard and shoot schedule just for you.

Essential
Clean, focused shoot — perfect for getting started or refreshing your book.
Included
  • Personal consultation & portfolio review
  • Custom moodboard & shoot planning
  • Photography session
  • No HMA or stylist — pure natural look
Full Production
Styled and polished — ready for top-tier agencies.
Included
  • Personal consultation & portfolio review
  • Custom moodboard & shoot planning
  • Photography session
  • Optional: Hair & Makeup Artist
  • Optional: Stylist
  • Optional: Both — fully managed team

02 — Model Digitals

Clean · Natural · Agency-Ready

↻ Update every 3 months

Simple, unretouched photos that show agencies exactly how you look in real life. Required by almost every agency worldwide — and one of the biggest factors in getting signed or booked.

↻Update every 3 months — your look changes, agencies notice.
✓No heavy styling — just you, naturally.
✓Required for agency applications worldwide.
✓Increases your chance of getting signed or booked.
⊕
⊕
⊕
⊕

Book your shoot

Tell me about yourself and what you need — I'll get back within 48 hours.

MODELS_FORM
Legal

Imprint

Information pursuant to § 5 ECG / § 25 Media Act

Sofia Jalta
Professional Photographer
Pettenkofengasse 2/7
1030 Vienna, Austria

Business activity: Professional photography — photo shoots, creative direction & production organisation

Trade category: Unregulated trade (Freies Gewerbe)
GISA number: 39598042
Member of the Vienna Chamber of Commerce (WKO)

Trade authority: Magistratisches Bezirksamt für den 3. und 11. Bezirk, Karl-Borromäus-Platz 3, 1030 Vienna

Applicable regulations: Austrian Trade Act (Gewerbeordnung), available at www.ris.bka.gv.at

Copyright

All content on this website (text, images, videos) is protected by copyright. Any use without explicit consent is prohibited.